Here’s a look at recently completed digital illustration project facilitated by Playbook Co. in Vancouver, BC. This project aims to celebrate the released of Molson’s newest beer, Madrí Excepcional Lager, in the Canadian market, and this mural is meant to convey the vibe and brand elements of Madrí, as well as the energy of the city of Vancouver. This was a perfect example of how brands can transcend and blend multiple ideas and visual themes into one cohesive stylized composition. The final artwork will be printed and installed in the Rogers Arena in March 2025.

Dimensions: 24 x 6.5’, printed vinyl on concrete.

Client: Madrí Excepcional, Molson Coors, Vancouver Canucks NHL Team

Year/location: 2024/2025, Rogers Arena, Vancouver, BC